Wednesday, April 29, 2009

Commercial Boards

These are dummy commercial boards for the Suburban Auto Group's trunk monkey campaign.  Do a google search for "trunk monkey commercial" and you will see some commercials that were done for the campaign.  The idea is that each car is tailored to the needs of its occupants.

The Pitch: An evil villain has Chuck Norris tied up and is laughing maniacally.


Chuck, however, has the Suburban Sidekick edition of this car.  He pushes his car key trunk button to release the trunk monkey.


The trunk monkey frees Chuck, much to the dismay of the villain.


And end with the hero shot: a freeze shot jump kick, knowing the villain is about to get his comeuppance.  Followed by the campaign slogan "The trunk monkey: sidekick edition.  A revolutionary idea you'll only find at Suburban Auto Group."  


The first two panels are greenish and cool to represent the villain being in control, but as the hero gets free, the cools recede, to be replaced by warms, as Chuck gains the upper hand :)

2 comments:

Josh H. Black said...

These turned out beautifully can't improve on perfection especially perfection with Chuck Norris

Stacy Lesser said...

Thanks Josh :)
That's good to hear.
Yes, many commercials could be improved if they only added Chuck. He wouldn't even need to be the center of attention for the commercial either. He could be the "Where's Waldo" of commercials and everyone would enjoy hearing about the product a lot more as they searched for him throughout the commercial...ya, it's a great idea. :)